MARKETING, SMM & MEDIA STRATEGY
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PROJECTS I WORKED ON
OneFootball
- In 2018, together with the german-based football app and media OneFootball, we conducted a campaign to enter the Russian-speaking market in connection with the launch of the Russian version of the app. We worked with the influencer market, advertising campaigns in social networks, and special projects in the media. In 4 months we achieved good coverage and a significant increase in site views and application downloads from the CIS region.
European Consulting Group
- I had an internship as a Media Planner at the European Consulting Group, a Ukrainian consulting company providing financial advisory services (financial consulting). I was engaged in market analysis, in particular the Amazon market (North America, "Sport and beauty" category), producing selling content, creating strategies for various brands to increase sales.
Guerilla Games
- For the game developer Guerilla Games, I was involved in the localization of advertising campaigns and promotional content. We tried to change and supplement marketing materials in such a way that they would most accurately and point-wise fall into the target audience. This included the analysis of this audience and the development of special marketing campaigns for it.
